Results you can measure. Systems that scale.
B2B sales and operations professional with 7+ years of measurable impact across India and the EU. MBA graduate, Turiba University, Riga. Founder of LetLoyal, a QR-based loyalty SaaS. Open to roles in Sales, Operations, Business Development and Growth.
- ›MBA · Turiba University, Riga — graduated with Excellence Certificate
- ›B.Tech · Mechanical Engineering, Kerala
- ›Building LetLoyal — independent project, Riga
- ›EU Digital Competence Level 6/6
- ›Open to EU · India · Remote roles
The professional who bridges sales, operations and systems.
I started my career managing distributor networks in Kerala, where I learned that revenue growth comes from systems, not just hustle. Over seven years, I built territory-level sales and operations for Panasonic, Usha International, and Kutumbh Care — improving distribution efficiency by up to 30% and keeping payment collection above 95% through relationship frameworks built on genuine trust.
In 2023 I relocated to Riga, Latvia, adding EU business experience while pursuing an MBA at Turiba University. My thesis on Nykaa's omnichannel strategy reflects exactly where I'm headed: roles where sales, operations and data intersect. Alongside the MBA, I've been building LetLoyal, a QR-based loyalty platform for EU merchants — hands-on practice in product, GDPR compliance and go-to-market that sharpens the operational side of what I do.
Quick Profile
Skills that show up in results.
Operations & Process
Sales & Business Dev
Product & SaaS Build
Digital Marketing
CRM & Customer Success
Tools & Languages
Where every role left a mark.
Sales Consultant
- Advised English-speaking customers across the US and Canada on travel planning using CRM tools.
- Booked flights and hotel reservations through global distribution systems (GDS).
- Worked daily inside a multicultural team, adapting to different business cultures.
Territory Manager
- Led B2B sales and distribution strategy, growing regional market share by 20% within 14 months.
- Managed a 12-person distributor sales team, driving a 15% revenue increase through structured coaching.
- Maintained 95%+ on-time payment collection through value-based relationship frameworks.
Territory Sales Incharge
- Implemented data-driven strategies improving distribution efficiency by 30% and driving 35% revenue growth.
- Built performance dashboards in Power BI and Excel that directly informed quarterly planning decisions.
- Won the Fly Higher Award 2023 — Best Performer recognition across the entire region.
Sales Officer
- Drove a 70% revenue increase and expanded retail coverage by 50% through targeted territory development.
- Supervised distributor sales teams and deployed marketing campaigns that boosted brand visibility.
Executive — Direct Marketing
- Managed dealer and distributor networks, growing market coverage by 30% in under a year.
- Built and delivered sales training programs for dealer staff, improving conversion rates.
Building the product, not just selling it.
A QR-based digital loyalty SaaS for EU small merchants — built solo, from architecture to launch.
I built LetLoyal to understand product and operations from the inside: a multi-tenant, GDPR-compliant loyalty platform on Next.js, Node.js and MySQL, with a race-condition-safe QR redemption engine. I ran competitive research on the Latvian loyalty market, then launched with a free 3-month trial — no payment integration required — to validate demand with real merchants before any commercial investment.
This is a self-funded, self-taught side build — a portfolio piece that keeps my product and systems thinking sharp. I'm actively looking for a full-time role, and LetLoyal isn't a substitute for that; it's evidence of how I work.
Problems solved. Proof attached.
Rebuilding a Broken Regional Collections Operation
Inherited a territory with aged receivables climbing month-on-month. Built a value-based collections framework — structured check-ins, early-payment incentives, CRM tracking — turning the region around within two quarters.
Data-Driven Distribution Overhaul Across Kerala
Manual reporting and reactive inventory were holding the territory back. Introduced Power BI dashboards, redesigned dealer meeting cadence, and streamlined logistics — 30% efficiency gain and 35% revenue growth.
Nykaa's Omnichannel Strategy in Indian Beauty Retail
Research analyzing how Nykaa scaled its D2C model across digital and physical channels — applying consumer journey mapping, platform analytics, and offline expansion frameworks to India's beauty retail landscape.
BuyTheBy.com — Student Marketplace, Built Solo
Founded and launched an online peer-to-peer marketplace for college students while finishing a B.Tech. Handled product design, merchant onboarding, marketing, and operations independently from day one.
Why I'm the hire that sticks.
Six reasons I stand apart from candidates with similar titles. Not claims — evidence from real territories and real results.
Two Markets, One Professional
Real experience in both Indian B2B markets and the EU business environment. Cross-cultural fluency that's earned, not claimed on a CV.
My Numbers Aren't Estimates
95% collections. 35% revenue growth. 30% efficiency gains. Real territories, real pressure, real ownership — all verifiable.
Sales + Ops + Product = One Person
Managed teams, built dashboards, run SAP reports, shipped a working SaaS product, and written an MBA thesis on consumer analytics. Rare range.
I Execute Under Pressure
Finished a full-time MBA while building LetLoyal solo and running an active job search. I don't wait for perfect conditions — I build momentum.
EU Digital Competence 6/6
Verified at the highest available level across all five EU Digital Competence Framework pillars — a proven score, not a certificate.
Entrepreneurial DNA
Founded BuyTheBy.com in 2016, and LetLoyal in 2025. The ownership mindset from building something from zero stays with me in every role.
Built on strong foundations.
MBA — Master of Business Administration
Specialisations: Business Analytics, Operations Management, Marketing Strategy, Data Analysis. Graduated with an Excellence Certificate.
Thesis: Omnichannel Marketing Strategy in Indian Beauty Retail — Nykaa's Online-to-Offline Consumer Experience.
B.Tech — Mechanical Engineering
Project Management, Product Design, Project Costing. Founding Chairman of the Entrepreneurship Club. Launched BuyTheBy.com independently during final year.
EU Digital Competence Framework 2.1 — All Pillars: Advanced Level 6/6
Ready to make your next hire count?
Actively exploring roles in Business Development, Operations, Sales, and Digital Marketing across Latvia, the EU, and India. The best first step is a conversation.
jaison650@gmail.com